Marketers are using Scare Tactics to Add You to Their Client List
We no sooner hit the publish button on our blog about emails impersonating the FMCSA for gaining business, when we received an email using another alarming marketing tactic. This time the sender is using the U.S. DOT Biennial Update deadline as their method of gaining business. Marketers are getting very creative when they send misleading marketing emails that target the trucking industry.
Misleading DOT Expiry Email:
While this email starts off sounding legitimate the 2nd and 3rd paragraphs that we have highlighted in red are problematic.
First Problem: The DOT Biennial Update is Not Expired!
First of all- yes, the DOT Biennial update was in July, then they proceed to say- yes you did complete your update on its due date! Our best guess is that the sender hopes the recipient misreads the information provided and calls their agent who can sell them on using them for their renewals in the coming year- very sneaky indeed!
Second Problem: Misinformation Used as Scare Tactics
Next, in the 3rd paragraph, the sender quotes incorrect information in this misleading DOT expiry email. The DOT does not enforce this mandate via any audit or compliance review. However, your DOT number will be revoked for non-compliance after 90 days if you do not file. You may not know this until you are stopped at a roadside inspection and the officer tells you. The sender wants to scare you into making a rash decision, like calling them and giving them your business when they haven’t earned your trust or respect.
When do you have to file your DOT Biennial Update?
If you have questions about when to file you DOT Biennial Update, please refer to the chart from the FMCSA below:
Want more examples of misleading marketing emails that target the trucking industry?
If you would like to see examples of other misleading marketing emails, please click the links below:
There are a lot of underhanded schemes out there. Be sure to keep a sharp eye out when receiving unexpected emails asking for your business. Remember, we are all in this together to help each other succeed.
Click here to see the FMCSA website for more details about filing your DOT Biennial Update